Pureology
Description withheld: no cited source yet
Ultimate Parent Company:
L'Oréal S.A.
Public
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Cited evidence
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parent link
Source: L'Oréal news release, 'L'Oréal Acquires Pureology', 9 May 2007 (PDF linked from loreal.com press-release page)
In a news release dated 9 May 2007, L'Oréal announced that it had acquired, through its subsidiary L'Oréal USA, PureOlogy Research LLC, a luxury American brand sold through hairdressers in the professional haircare market.
Open source →
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Source: L'Oréal, 2025 Universal Registration Document (English), filed with the AMF 18 March 2026, printed pp. 300 and 318
L'Oréal's 2025 Universal Registration Document states that its Professional Products Division's brand portfolio currently includes PureOlogy and reports goodwill allocated to a cash-generating unit named Redken/PureOlogy.
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